The Hard Truth About Business Valuation
The Hard Truth About Business Valuation
Stop Killing Your Sale with Wrong Pricing
Getting ready to sell?
Here’s the raw truth: most business owners sabotage themselves right out of the gate.
How?
Bad Price expectations
Ignoring Operational Dependence on the Owner
Failing to Prepare Documentation and Financials Thoroughly
Owners attach their own story to the price. But your history, hard work, or memories do not matter much in a buyer’s view.
They look at raw numbers. They weigh risks and facts, nothing else.
Why Pricing Hits So Hard
8 out of 10 business owners kill their sale with fantasy numbers.
The market responds with silence. Zero inquiries. No calls. Just crickets.
Want buyers?
These 3 metrics seal your fate:
Past revenue
Personal costs
Last year's growth
Here's the truth:
Buyers chase profits. Hard numbers. Real data.
Your stories mean nothing. Emotions can tank deals. Hopes can cloud facts.
The buyer is getting ready to risk their lively hood on buying your business. A large check is just the first of many that will be written - by them.
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