Jake Paul is a genius

Jake Paul is fighting Mike Tyson.

Crazy, right?

But here’s the genius: Paul isn’t trying to be the best boxer. He’s playing a different game.

He’s after attention. And it’s working.

Think about it:

• Jake Paul isn’t a boxing legend

• Mike Tyson is

• Yet everyone’s talking about their fight

Why? Because Paul understands modern marketing.

The Real Lesson:

Great products don’t sell themselves. You need eyeballs. You need buzz.

Paul’s smart move? He’s borrowing Tyson’s audience.

Your Move:

1. Find your “Tyson” - the bigger audience you want to reach

2. Create content that catches their attention

3. Turn that attention into sales

The Truth:

The best product rarely wins.

The best marketed product does.

Bottom Line:

Stop hiding behind your product.

Start making noise like Jake Paul.

Action Step:

Find 3 bigger audiences you could tap into this week and do it.