There is plenty of meaningless chatter about what it means, but nobody talks about what to do.
Buy the dip. (not investment advice or something) How could you not? Facebook has not been this cheap since June. Unless you believe this is the end, pony up and get it.
Register a domain. The future of business is not on social media. Social media is a tool - one that you don't own. Today is a great reminder of that. Get a domain, drive traffic to it, collect email addresses, and market to your list.
Rethink your ad spend. Social media ad spends are okay, but podcasting is the best bang for your buck. Find the podcast that fits your target demo and spend your money there. Not only are podcasts always on, but they also continue to get traffic long after the show ends.
FB should go away -